Macro environment case of hilton Essay Example

Macro environment case of hilton Paper Today this program works in more than 3500 hotels, has 50 airline partners and gives an opportunity to its members to earn both miles or point for stay. The Honors has three levels of membership: gold, silver and black with different upgraded system of rewards. Also the members can use the rewards in golf, cruises, entertainment parks, car rentals, shopping and dining (www. Businesspeople. About. Com). 2. Price elasticity, demand and revenue Before starting to talk about price elasticity, demand, revenue and the elations between them, it is necessary to explain the definition of each of them. According to Boston (2014: presentation) price can be inelastic or elastic, so inelastic means that a 1 % change in the price of a good or service has less than 1 % change on the quantity of supply or demand. Logically, the elastic price means that price change of 1 % causes more than 1 % change in the quantity demanded or supplied. Basically, most of goods and services in the world are elastic as far as they are not unique and can be replaced by similar product with best price for the customer. To calculate the price elasticity of demand the next formula is using: percentage change in the quantity demanded divided by percentage change in the price. The demand from economic point of view is not a need or want of customers to buy a product or service, but they willingness and ability to do so, taking into account the price of the good. We will write a custom essay sample on Macro environment case of hilton specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Macro environment case of hilton specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Macro environment case of hilton specifically for you FOR ONLY $16.38 $13.9/page Hire Writer If the consumers do not have enough money to purchase the product of service, no matter how much they need it they will not buy it. This is the core connection between price, its elasticity and demand (Hughes, 1986). The revenue of the company is all amount of money that organization has earned during the year (month, decade), which is calculated by multiplying the price per one unit to the number of goods were sold (homeowners. Com). As it can be noticed, the revenue has a direct link with price and demand, because the revenue depends from these two statements (sold units, increasing or decreasing price, demand, etc. . For example, Hilton has stable prices for the hotels (they are not increasing) and their revenue increased on 4. 4 % from 2012 to 2013 (see Graph 1) (www. Finance. Yahoo. Com). The reason can be in price elastic, simply because there a lot international hotel chains Argentina the same customers with better price, so Hilton can not increase the price per room. Graph 1 Hilton Worldwide Revenue 3. Macroeconomic theory for decision-making There are two main types of economic: macro- and microeconomic. Microeconomic studies individuals and businesses, their performance on the market and the influence of the government. However, the macroeconomic is about economic performance on market from national and global perspectives (www. Miff. Org). The number of macroeconomic theories has been increasing through the history of business existing, but there are two main questions in any of this theories: what, how and for whom the goods are produced and identifying the clinometers and social interest. So today we have such theories like classical economics, the developer of which was Adam Smith with a main idea of flexible prices ensure market equilibrium; Keynesian economics with an answer to the mass unemployment situation of the Great Depression Of 1 sass; another well-known theories are called IS-ELM Analysis, aggregate Analysis, monetarism and new classical economic. According to new classical economic theory the quantity demand influence on he price changing, generally speaking, higher the price, the lower the quantity demanded. The company corporate team has to set the prices that provide the best revenue, taking into account the produced units of goods (www. Amasses. Com). Double Tree by Hilton also uses this economic theory for price and produced amount decision. The company forecasts to open optimum amount of 40 new properties worldwide, not more in order to avoid the extra supplying, and not less, according to the companys market research for the future demand and tourists streams in the chosen destinations.

Celebrity ACT Scores (Steve Jobs, Barack Obama, Marilyn Monroe)

Celebrity ACT Scores (Steve Jobs, Barack Obama, Marilyn Monroe) SAT / ACT Prep Online Guides and Tips Are you taking the ACT? You're in good company! Barack Obama, Marilyn Monroe, and Steve Jobs all took the ACT, too, along with several other celebrities. We've compiled their scores so you can see how these successful people performed back when they were in high school. We've also converted the SAT scores of famous people to the ACT scale so you get a sense of how their scores compare. Now if you ever run into Barack Obama, you'll have at least one conversation starter to fall back on...

Marketing design Case Study Example | Topics and Well Written Essays - 4000 words

Marketing design - Case Study Example Michael E. Porter suggests that businesses must search for a sustainable competitive advantage, which comes from developing a distinctive way of competing (Goett, 1999). As part of the marketing strategy for the oxygen bar, methods for setting it apart as a distinctive brand will be addressed. Population growth and changing demographics are examples of social trends that can have an effect on sales (Nickels et al, 2005). As part of a well-organised PESTLE analysis, the identification of external factors directly affecting the success of the oxygen bar has revealed several relevant issues that could positively impact its survival within the market. It might be argued that oxygen bars are a socio-cultural trend towards better health, as oxygen has been said to boost energy, heighten concentration, reduce stress and detoxify the blood (Davis, 2003). The actual effects of frequenting the oxygen bar are socially independent, meaning that those individuals who have used the bars have found different personal satisfactions regarding oxygen usefulness for health and well-being. However, understanding that oxygen bar popularity has been on the increase globally, similar external social factors towards better, healthy living might well impact a strong customer loyalty to the servic e. In the mid-term, it is possible that new developments in health-related, professional research might indicate a different social trend towards health initiatives, negating positive consumer perceptions of oxygen effectiveness. It might be argued that consumer preferences fluctuate periodically, however, an individual need only witness extensive literature available on UK health studies to visualise a growing trend in better health awareness. Therefore, in the mid-term, no dramatic fluctuations Oxygen Bar 4 in socio-cultural values regarding customer discontinuation of the oxygen bar concept are anticipated. Economic factors, in the short term, do not necessarily affect the ongoing success of the Andrews Adult School Oxygen Bar as the pricing structure for the service will be kept at competitive levels. Pricing will be discussed later in the analysis, but it has been determined that the bar will be maintained at an affordable level, allowing for a broader market to be targeted for bar advertisements. From a community perspective, the oxygen bar will open new job opportunities (especially for the campus student population) and might be accepted for its positive economic impact on the community. In the mid-term, assuming the oxygen bar maintains a level of business and profit success in the community, advancing economic impacts could include more job opportunities to staff the business due

Motivation and Work Design Essay Example | Topics and Well Written Essays - 2000 words

Motivation and Work Design - Essay Example This paper discusses the motivators’ significance and outline ways by which employers can design job roles to take account of individual motivations. Significance of intrinsic and extrinsic motivation Many motivational theories exist that offer bases for understanding effects of motivational factors and strategies for moderating the effects as well as ways for monitoring effects of the factors. Theory X and theory Y, as McGregor offers, is one of such theories. The theory establishes assumptions on human behaviour to develop a framework for understanding people in a work environment and to influence actions and behaviour of the people towards desired outcomes. Theory X assumes that people are not willing to conform to expectations and calls for managers and organizations’ control of people for achievement of objectives. It therefore suggests guidelines that can be attained through push factors such as punitive measures for failure to comply. Theory Y however argues for responsible behaviour and actions in which people can align them to set goals in their organizations and work towards realization of the goals (Saiyadain 2009, p. 167). According to Theory X, people do not like work and this means that external influence is necessary to influence completion of desired works. The theory also assumes that people are less ambitious and do not like responsibilities. Instead, they prefer to work under control. In addition, people lack creativity into completing tasks and generating solutions into problems to support the postulate of necessity of external influence. In recognition of Maslow’s hierarchy of needs theory, Theory X assumes that people are motivated at â€Å"physiological and safety levels† (Saiyadain 2009, p. 167). Intimidation is further necessary on people in order to ensure achievement or objectives. A consideration of Theory Y assumptions however recognizes people’s willingness to work if suitable conditions exist. Co ntrary to external pressure to influencing organizational objectives, Theory Y assumes that people are able to exercise self-control in operations for achieving set goals. Creativity towards problem solution is also assumed to be evenly distributed among all members of an organization. Another difference between Theory X and Theory Y is that Theory Y assumes motivation at all levels of Maslow’s hierarchy. In addition, motivating people, under the theory, leads to self-management and creativity that can facilitate success (Saiyadain 2009, p. 167). The scopes of intrinsic and extrinsic motivators are one of the based for understanding their significance. Intrinsic motivators exist within a person and their driving force establishes their significance. One of the examples of intrinsic motivators is the desire to fulfil needs such as basic needs and establishes significance of the motivators through a push effect. Once a need is identified, a person works hard to fulfil the need for self-satisfaction and this is consistent with Maslow’s postulate that human beings are motivated to fulfil their needs. Self-utility needs such as need to feel a sense of self esteem, happiness, and pride are other factors to intrinsic motivation through change in behaviour and the intrinsic rewards establish significance of intrinsic motivators. This is because people are conscious of their needs and once the needs

English final research paper - The immigration policy policy of Essay

English final research paper - The immigration policy policy of Alberta Canada - Essay Example The history of immigration in Canada encompasses well over 100 years of efforts. In the paper titled 100 years of immigration in Canada authors Boyd and Vickers state, â€Å"By 1911, immigrants represented 41% of people living in Manitoba, 50% in Saskatchewan, and 57% of those in Alberta and British Columbia†¦The 1911 Census recorded 158 immigrant males for every 100 females, compared with 103 Canadian-born males for 100 females.† (Boyd, Vickers 3) This disparity led to a new approach in immigration, one that attempted to balance the need for labour with the desire to attempt to balance the population better. It was not until 1978 that a new Immigration Act came into effect. This Act specifically promoted humanitarian approaches as opposed to purely numbers based immigration. Authors Boyd and Vickers stated, â€Å"This Act upheld the principles of admissions laid out in the regulation of the 1960’s: family reunification and economic contributions†¦The Act als o required the Minister responsible for the immigration portfolio to set annual immigration targets in consultation with the provinces.† (Boyd, Vickers 9) Throughout the long history of immigration in Canada there has been a desire for fair play resulting in a humanitarian based approach even before the recent Act was passed. Alberta has always attempted to promote a progressive outlook when approaching immigration and immigration policy. The utilization of the dispersion strategy as it was termed allowed the government to better adjust to the immigrants being invited in. By placing immigrants in locations that had need of their specific skills the government is able to balance human rights with basic need. One interesting approach is with regards to temporary workers. Temporary workers are not eligible for the same programs and services provided to other classes of immigrants. In the paper titled Nation building through cities: A new deal for immigrant settlement in Canada, a uthor Elizabeth McIsaac writes, â€Å"Temporary workers are not eligible for the programs and services provided to other classes of immigrants. They do not have access to educational opportunities, language and skills upgrading, student loans or domestic student fee schedules.† (McIsaac 3) While this may seem to be harsh it does promote the permanence of immigration over temporary worker status which further supports economic security. This allows the government to reap the benefit of additional necessary labour resources as well as reducing expenditures based in these various expenses. There is however, the coercive nature of this approach in that it does not allow the freedom to emigrate to the location of the individual’s choice. However, this is explained as being better for the whole and benefiting the individual as well. The coercive nature of this Act does cause a hesitation when looking to promote it. However, the answer here is that immigrants are asking to be come a part of Canadian and Albertan society, and as to benefit that society and themselves individually this is the best approach to dispersing the immigrants. Special considerations are made regarding family and a special effort is made to keep family together. The need to continue facilitation of immigrant mobility within the nation so as to promote a stronger internal economy as well as benefiting the in

Product analysis of sprite

Product analysis of sprite This paper writes on a product of coca cola sprite, and seeks to address the concepts of product, price , promotion and place and its effect on the survival,competitive advantage over like products , preferrence by customers and its place in the beaverage drinks market place in the Malaysian community. Introduction In 1886 Dr. John Stith Pemberton first introduces Coca-Cola in Atlanta, Georgia. The pharmacist concocted caramel-colored syrup in a three-legged brass kettle in his backyard. He first distributes Coca-Cola by carrying it in a jug down the street to Jacobs Pharmacy. For five cents, consumers can enjoy a glass of Coca-Cola at the soda fountain. Now almost over 120 years old and selling in more than 200 countries, the brand is regarded as the biggest in the world and has come top of an Interbrand poll of all global brands for the fourth time in a row. It is now estimated that Coca-Colas brand is worth a whopping $67.5bn (Â £39bn). The Coca cola company in Malaysia sets as the production ground for almost all the products of Coca cola for the consumption of her customers in the Malaysian community. Coca Cola Products The Coca cola company products ranges from coke, fanta, fanta soda, krest, sprite With a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, our variety spans the globe. Brand name and Logo Coca-Cola possesses one of the most recognised brand designs in history. Its not only the trademark design of that white typeface on that particular shade of red that makes it so iconic, but also the equally famous bottle. The Product SPRITE Sprite is a favorite drink to many coca cola customers in Malaysia. Customer values are a very important attribute to organizations today. It is perceived as the worth of benefits customers received by owning and using a product in exchange for the total cost needed to obtain the product, after taking into consideration of available competitive offerings and pricings (Kotler et al., 2007). (Kinnear Bernhardt 1984) relates on the concept of product as every want -satisfying attribute a consumer receives in making an exchange, including psychological as well as physical. The concept of Product has the characteristics of solving particular needs and is categorized into physical or tangible and services or intangible The competitor of Sprite is of 7up. Sprite is a lemon lime flavor carbonated drink that also taste sweet and bubbly. However, the content of Sprite is crystal clear. Sprite is best enjoying cold especially on a hot day. The glass bottle of Sprite is colored in dark green which perhaps is a representation of lime or lemon. The sprite is packaged in plastic bottles and disposable cans with its smart sparling design which makes it appealing to customers and creates beauty for the product. Price The price of a bottle of sprite in the Malaysian market sits at RM 2.00 i.e ($0.63) which is considered very cheap and affordable. Price is defined as the way a person acquires something by giving out something in return (Kotler et al., 2007). In other word, the process of exchange is actually the process of substituting a product with another product (Exchange, 2009). The price of the sprite is influenced by the availability of raw materials, cost of production and government taxes. This cheap price tag despite is high quality and satisfaction ,makes it very much in demand by customers .The price of sprite in the market gives a good and reasonable perceived value from the customers point of view. Price is value based and with such a low price tag for the sprite, customers prefer it to its main competitor 7 up, which sits at the same price in the market but considered by many to be of a lower quality. Competitors are the market challengers to a company that will seek to attack the company in an aggressive bid to increase their own market share (Kotler et al., 2007). Place Place refers to the distribution or all the activities the Coca cola company Malaysia undertakes to get the Sprite to the customers at the right location and at the right time. Malaysia has a humid temperature that stands between 30 degrees and 35 degrees centigrade , thus the customers are always at all times in demand for chilled drinks and Sprite with her sparkling lemon lime flavor is preferred by many. The company uses middlemen, physical distribution with company trucks and Lorries, wholesalers and retailers like Giant, Carrefour, KK, 7 eleven and shops and outlets across the different localities in Malaysia to make the product available to their customers. The distribution channel of sprite in Malaysia is vast and strong making it impossible to walk into any shop or stall throughout the country without spotting a bottle of sprite on display for sale. Furthermore, the company sets up its own retail shops around different locations in the country as well as where houses for whole sales to traders. Promotion The coca cola company in Malaysia has taken to sponsoring advertisements on sprite on the local television stations, Astro and the local radio FM station to inform, persuade and influence the consumers buying decision to buy the sprite. The company creates awareness, educate on the features of sprite and its benefits to the consumer, thereby creating interest in the consumer to buy the sprite. The tools of promotion used by the Coca cola Company in Malaysia along with advertisement include sales promotion, public relations, personal selling and direct marketing of the sprite. The Sprite is also promoted by the sponsorship given to local hockey teams and football clubs within the Malaysian environment. Conclusion On writing on the core aspects of product, price, place and promotion as it affects the survival of sprite in the competitive market, the writer simply portrays on the fact of the basic tools of marketing the Coca cola Sprite in the Malaysian community. The paper delves on the best of the Coca cola Company in Malaysias ability in the performance of their specific marketing of sprite in consonance with the vital aspects of understanding, collaboration ,create, anticipate, influence and the implementation to realize the basic goals in marketing the product sprite which takes to the aspect of making profit and satisfying the customer.

Essay --

Superbugs: Overcoming the Resistance Bio 1M03 PBL Project March 11, 2014 This report has been edited and approved by all contributing group members before submission. Bacterial resistance to antibiotics has presented many problems in our society, including an increased chance of fatality due to infections that could have otherwise been treated with success. Antibiotics are used to treat bacterial infections, but overexposure to these drugs give the bacteria more opportunities to mutate, forming resistant strains. Through natural selection, those few mutated bacteria are able to survive treatments of antibiotics and then pass on their genes to other bacterial cells through lateral gene transfer (Zhaxybayeva, 2011). Once resistance builds in one patient, it is possible for the strain to be transmitted to others through improper hygiene and failure to isolate patients in hospitals. Resistance arises from mutations that are not under the control of humans, but the evolution of bacteria has been sped along by the overexposure of antibiotics to both people and animals. The number of antibiotic-resistant strains of bacteria in an area is closely related to the frequency that antibiotics that are prescribed (Todar, 2012). Patients often unnecessarily demand antibiotics to treat common colds or simple illnesses that are not caused by bacteria. Instead, these infections are caused by viruses which, unlike bacteria, are unaffected by antibiotics. Incorrect diagnosis can also lead patients to using unnecessary antibiotics, which can sometimes be even more dangerous than otherwise left untreated. Besides the fact that antibiotics kill off beneficial bacteria in the intestines, misuse of antibiotics provides an opportunity ... ... antibiotic resistance has quickly become an increasing concern in recent times due to the growing use of antibiotics. To combat this problem, we propose that healthy intestinal floras be maintained after antibiotic resistance using fecal bacteriotherapy, and that processes of lateral gene transfer be disrupted before antibiotic resistance through the use of copper surfaces and after antibiotic resistance through synthesized CSPs. Continuing research in these solutions as well as implementing these strategies into mainstream medicine will certainly reduce the frequency of antibiotic resistance along with incidences of serious disease outbreaks in hospitals. With a better understanding of the causes of antibiotic resistance and the role that patients and doctors play in these causes, it is time to move forward and attempt to eradicate this problem once and for all.